Hot Wheels

NBC revs up a Hot Wheels competition series

Endemol Shine North America and Banijay's Workerbee TV are producing Hot Wheels: Ultimate Challenge, in collaboration with Mattel.
March 8, 2023

Mattel’s iconic toy car brand is getting a family-friendly TV series that’s all about transforming ordinary vehicles into working life-sized Hot Wheels models. And NBC has put in a first order for the 10-ep competition show. 

Hot Wheels: Ultimate Challenge pairs up car fans with professional technicians to build their dream racing vehicles, drawing inspiration from a mishmash of personal stories and pop-culture milestones. The winning design at the end of the series will be turned into an official Hot Wheels toy, joining 20,000 models the brand has created since first hitting the market in 1968. All told, more than eight billion Hot Wheels cars have been manufactured to date.

Rutledge Wood (pictured, Floor Is Lava) is the show’s host and will also be one of the judges. Endemol Shine North America and Banijay’s Workerbee TV have developed and produced Hot Wheels: Ultimate Challenge, working under a license from Mattel. 

Executive producers on the project are showrunner Tim Warren (Redeemed), along with Andy Thomas, Sharon Levy (MasterChef), DJ Nurre (Catch a Contractor) and Michael Heyerman (The Titan Games) from Endemol Shine North America; Fred Soulie (Thomas & Friends) and Phil Breman (Monster High) from Mattel; and Rick Murray (Supercar Megabuild) and Chris Hale from Workerbee.

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