Turkey’s Fauna Entertainment and Guinness World Records/GWR Studios in the UK are teaming up to develop a new animated series called Brody Luckystar. 

This is the first animated project from GWR Studios (Guinness World Records’ production arm), which opened its doors last October to develop new kids and family content. 

Fauna launched Brody Luckystar as a three-book series for eight to 12s back in 2021. Guinness World Records VP of television and digital Karen Gilchrist says the new TV concept is a great fit for the Guinness World Records brand because in each episode, Brody turns everyday activities into opportunities to break unusual records, highlighting how determination can help kids achieve their goals. 

Eric Shaw (SpongeBob SquarePants) is attached to write the pilot scripts, and GWR Studios and Fauna (which produced animated series Kukuli) will co-develop the show’s assets, bible, scripts and an animatic. They’re currently looking for commissioning broadcasters and co-pro partners. 

Guinness World Records is keen to create more kids programming, and wants the industry to know that content about setting records feeds children’s hunger for facts and inspiration. Later this year, GWR Studios will start selling its CBBC clip show Best in the World globally.