Moonbug expands Blippi’s universe with spinoff content and merch

The company has mapped out a franchise plan for bubbly Blippi pal Meekah, featuring a new Netflix show, merch deals and other content collaborations.
November 17, 2022

Moonbug Entertainment is double-dipping into the world of Blippi, with a new franchise plan for his TV pal and co-host Meekah.

First up is a 28-episode live-action series based on the Blippi format of travel and education that’s airing now on AVOD platform HappyKids, and will go wide in December on Netflix. The series also features Move with Meekah, a segment in which the titular character learns about movement with Olympian Shawn Johnson joining as a celebrity guest.

But the real push will be in L&M. Moonbug is building a consumer products program around the bubbly character, working with existing Blippi licensees including Florida-based toyco Jazwares, which will launch a Meekah doll next year. The company has also partnered with Disguise for Halloween costumes that are due out in fall 2023, and with Amazon, which will sell signature purple-and-yellow Meekah T-shirts starting in December.

Meekah made her first appearance on the official Blippi YouTube channel (which has 16.7 million subscribers) in October 2021, cropping up in several episodes about topics such as food, crafts and dance. Two months later, Blippi and Meekah co-starred in the long-form educational series on Amazon Kids+ called Blippi’s Treehouse. 

This character expansion is a natural progression of the larger Blippi brand-build, given Meekah’s rise in popularity, said Moonbug managing director Andy Yeatman in a release. “We see a double-digit increase in viewers for episodes that feature Meekah.”

The company has been investing in other Meekah-centric projects this year, including Blippi’s Buddies: Meekah, a new dedicated YouTube channel (565,000 subscribers) that launched in March; and Dance with Meekah, a 20-track music album that Moonbug dropped in September. 

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