NEW START

Prima Chambers fell in love with consumer products during her internship at Procter and Gamble in 1998. Since then, she has built up nearly two decades of experience in the field working at companies such as Reckitt and Hershey.

Since joining Paramount in May 2022, Chambers has led strategy and growth for key Paramount properties such as SpongeBob SquarePants and Avatar: The Last Airbender. She’s focusing on one-of-a-kind customer experiences and unique product opportunities that bring fans closer to the brands they love.

NEW STRATEGIES

Before she gets to work on planning campaigns for SpongeBob SquarePants’ 25th anniversary next year and the Teenage Mutant Ninja Turtles’ next movie in 2023, Chambers is hyper-focused on executing programs for the iconic Star Trek franchise and Nickelodeon’s live-action comedy series That Girl Lay Lay (17 x 23 minutes).

For Star Trek, it will mean global product launches and social media campaigns that increase and amplify the engagement of the franchise’s dedicated fan base. For That Girl Lay Lay, which launched its second season on Netflix in July, Chambers is building promotions tied to key seasonal windows—including back-to-school, product launches and experiences—that allow the show’s fanbase to interact directly with lead actor Alaya High.

RENEWED PURPOSE

While she faces a lot of pressure to maintain the iconic status of Paramount’s brands, Chambers says she takes pride in working on the kind of franchises that bring joy to fans across multiple generations. “I’ve always strived to live a purpose-driven life,” she says. “And part of the purpose I find so rewarding in my work is helping bring happiness to others, which I’ve always been able to do in the roles that I work in.”

This story originally appeared in Kidscreen’s August/September magazine.