If you want to reach teens with messaging and information about mental health, you need to get on their level and respect their media habits.

That’s according to a new report from the Center for Scholars and Storytellers (CSS) at UCLA, which found teens are eager to learn more about mental health, and if given the opportunity, will seek out resources, education and talk to others about it. But they are picky about how and where.

Among the 106 teens surveyed in the US, 27% said they look for information about mental health on the internet, 18% ask their families, 17% tap into social media, 16% go to a professional, and 14% talk to their friends. Only 2% reported turning to newspapers and TV.

But the report found that 94% of youth are on their phones while watching TV, and that’s a better way to reach them during their leisure time.

In UCLA’s experiment, researchers showed its study participants an excerpt from the 2020 Netflix movie All the Bright Places, which is about two teenagers struggling with depression and suicide. Afterwards, some teens were shown videos of peers and celebrities talking about mental health topics, as well as related motivational gifs. At the end of each was a QR code that linked to additional online information.

These resources proved to be effective in sparking deeper conversations about mental health. More than half (57%) of teens who watched the videos and gifs said they wanted to talk to someone about wellness.

The survey found that younger teens and tweens (ages 13 to 14) prefer to talk with parents and siblings, while older teens (15 to 17) are more likely to turn to their friends to discuss these heavy topics.

Teens who watched the peer videos, compared to those who watched the celebrity videos, were three times less likely to believe that people with a mental illness are strange and weird. And 78% from all groups said they’d likely use the QR code to check out the link to additional resources—36% would do it out of curiosity, 35% to support a friend, and 27% in the interest of their own wellbeing.