Moonbug to launch linear channel in Africa

Moonbug Kids will debut in 45 African countries to reach 21 million subscribers via Sub-Saharan African direct broadcast satellite service DStv.
September 21, 2022

Moonbug is headed to Africa this fall with a suitcase full of IPs and a linear channel as its destination.

The UK-based company has announced a deal with African broadcaster MultiChoice—which operates linear, satellite and OTT services on the continent—to launch a Moonbug-branded channel on its DStv satellite service.

Moonbug Kids will serve as a broadcast home base for all Moonbug content, beaming it into homes in 45 African countries and reaching a total of 21.7 million subscribers, according to a release. And although the majority of the channel’s lineup will be Moonbug IP—which includes Blippi (pictured), CoComelon and Oddbods—the company confirmed it is open to the possibility of adding third-party content that matches its editorial strategy.

Moonbug Kids will launch next month, and all of its programming will be offered in English.

Moonbug is on a mission to fill global gaps in linear and OTT kids services, bringing its digital-first brands to markets with high linear penetration. “This is an incredibly significant deal for us and part of our wider strategy to roll out Moonbug Kids channels on pay-TV platforms across EMEA and APAC,” said regional managing director Nicolas Eglau in a release.

The company launched a Moonbug Kids channel last year in MENA, partnering with Orbit Showtime Network (OSN), a Dubai-based operator of linear and OTT broadcast services. Content on OSN’s services is offered in English, with Arabic and French dubs.

Moonbug also used this busy and high-profile week of industry activity (with the Dallas Toy Preview, Brand Licensing Europe and Cartoon Forum all underway simultaneously) to announce a refresh of its Little Baby Bum brand. The YouTube-based IP for babies and toddlers will welcome new characters and music, developed in concert with UK-based educational consultancy Peeple. Little Baby Bum averages 600 million views monthly, according to Moonbug.

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