Lingokids growin up

Lingokids leans into skill-building with its kids podcasts

EXCLUSIVE: The app-maker shares details on its strategy to use audio content to give kids advice and tools for real-life needs like early career planning and self-care.
August 26, 2022

As a part of its plan to invest in content that prepares young kids for the real world, educational app-maker Lingokids is using its new podcast programs to tackle life-skill topics such as career development and mental wellness.

The Madrid-based company tells Kidscreen that recent in-house research helped it identify a demand for content that helps kids develop “21st-century skills.”

Lingokids is focused on serving the two-to-eight demo, and a 2021 survey of their parents found that many were concerned about learning gaps caused by school closures and virtual learning. These findings helped formulate the company’s plan to double down in 2022 on investing in content that could be useful for kids both within and beyond the classroom environment.

This focus will be showcased in Lingokids’ new podcast Growin’ Up (30 x 15 minutes), which aims to educate listeners ages five to eight about what goes into every job, ranging from fields like sports and entertainment, to public safety and STEAM. Science communicator Emily Calandrelli (pictured) is hosting the series, which is the company’s third original podcast after Stories For Kids and Music to Our Ears. It’s set to drop on the Lingokids app and all other podcast platforms on September 2.

The company says it has plenty more content in development to help kids navigate the real world, and the next project in this pipeline will explore mindfulness and meditation.

Lingokids is also focusing on personalization, a trend it has identified as the next big opportunity in the kids edtech market. The Lingokids app already uses a built-in proprietary system that helps recommend the best learning games and activities for each user based on their individual interests and skills.

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