Amazon establishes new leaders for Freevee

Programming co-heads Lauren Anderson and Ryan Pirozzi are now heading up the AVOD, which is in the market to commission and acquire family content.
August 24, 2022

Lauren_Anderson_Headshot_Freevee)AVOD platform Amazon Freevee (formerly IMDBtv) is promoting its content and programming co-heads, Ryan Pirozzi and Lauren Anderson (pictured), into top-level positions.

At Amazon Studios, Anderson has been upped to head of AVOD original content and programming, with responsibility for Freevee and Prime Video’s FAST channels. Before joining the company, she served as chief content officer for NBCUniversal/Snapchat joint-venture Indigo Development and Entertainment Arts, and was SVP of primetime programming at NBC Entertainment before that.

Ryan Pirozzi is now head of Freevee, and will manage the platform’s business operations, marketing and product strategy. He’s been at Amazon Prime Video and Amazon Freevee for 11 years, most recently overseeing original series, movie development and content licensing for Freevee.

In May, the streamer expanded its original family content slate with greenlights for coming-of-age drama Beyond Black Beauty and family competition series Play-Doh Squished. Beyond Black Beauty is a co-pro between Sinking Ship Entertainment, Amazon Studios and Leif Films, while Play-Doh Squished comes from Amazon Studios and eOne.

Family titles already available on Freevee include feature films Hotel Transylvania 2 and The Angry Birds Movie, as well as animated series Tara Duncan.

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News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at



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