Zoonicorn Consumer Product

Zoonicorn dines out on new CP deals

The preschool brand has inked licensing deals with SRM Entertainment and E Graphic Design for home-based products featuring the design-friendly hybrid of unicorns and zebras.
August 19, 2022

SRM Entertainment and E Graphic Design have both signed multi-year global licensing deals to manufacture and distribute products based on the magical characters featured in animated preschool brand Zoonicorn.

Florida’s SRM is working on a full range of children’s cups and dinnerware featuring the half-unicorn/half-zebra hybrids. Its Sip With Me Zoonicorn line will launch in stores next spring.

E Graphic Design, also based in Florida, will produce wallpaper, wall decals, acrylic and PVC frames to roll out on its website starting this fall.

Zoonicorn launched stateside in 2015 as a plush toy and clothing line. Co-owned by Toonz Media Group, the franchise’s on-screen extensions include a CG-animated series  (52 x seven minutes) for ages two to six that airs on Peacock (US), Kidoodle (US), Astro (Malaysia), Truecorp (Thailand), La Teletuya (Venezuela) and Viu (Hong Kong). And the IP  has 11 short singing videos running on its YouTube channel that have racked up 2.7 million views.

Distribution arm Toonz Entertainment has also partnered with licensing agencies BRAND-WARD Services (UK and Ireland), Team Entertainment (Italy), Dynamic Brand (Argentina, Paraguay, Uruguay, Bolivia, Peru) and Empire Multimedia (Indonesia, Philippines, Singapore, Malaysia, Thailand, Vietnam, China, Taiwan, Hong Kong) to manage regional consumer products programs for Zoonicorns.

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