ZAG miraculous (2)

ZAG and McDonald’s launch greener Happy Meals

The studio’s Miraculous franchise will ring in a new era of kids meal toys at the fast-food chain, featuring more sustainable materials and less plastic.
August 17, 2022

ZAG Entertainment and McDonald’s are taking an important step towards a more sustainable future this month with the launch of eco-conscious toys featuring Miraculous in the restaurant chain’s iconic Happy Meals.

The range of Miraculous-themed activity packs include toys made from renewable and recyclable materials, and will be available at more than 6,000 McDonald’s locations across Europe in August and September.

Four different “premiums” based on characters from ZAG’s series Miraculous: Tales of Ladybug and Cat Noir are made of fiber and Green PE, a type of plant-based plastic produced from plants. While the program is running, they’ll be promoted with an animated TV commercial, in-store point-of-sale materials, exclusive packaging and a social media campaign.

In a release, McDonald’s said its intention is for all Happy Meal toys to be made of materials from renewable, recycled or certified sources by the end of 2025.

ZAG is increasingly aligning itself and star property Miraculous with environmental  causes. Recently, the LA-based company and Mediawan Group’s ON Kids and Family teamed up with international non-profit The Breteau Foundation to produce a special episode of Miraculous: Tales of Ladybug and Cat Noir designed to raise awareness of the global plastic crisis. It will premiere next spring on Disney+, Netflix and Amazon Prime. ZAG also plans to create a new charitable entity called the ZAG Forest Foundation, which will focus on environmental protection and ecology.

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