Walmart’s dairy aisle is about to get some slick superhero style with the launch of a new licensed product for ZAG’s Miraculous franchise.
Schreiber Foods has joined the brand’s robust L&M program and is manufacturing a line of Walmart’s Great Value Yogurt Smoothies featuring the stars of Miraculous: Tales of Ladybug and Cat Noir. It will be released this summer in Walmart stores across the US.
It’s already been a busy year for Miraculous in consumer products. In May, ZAG signed TCC Global as the brand’s exclusive EMEA loyalty partner for redemption rewards, sponsored products and digital games designed to encourage repeat purchases.
Traditionally, licensing partnerships with quick-service restaurant chains were the standard in product placement for animated IPs in the food category. However, in recent years, health concerns have led to a decline in the number of deals offering toys alongside high-calorie menu items.