Pop culture and collectibles brand Funko is partnering with British games developer 10:10 Games to co-produce its first video game. 

Funko’s premier game is slated to release on home consoles and PC platforms in 2023 and will have a AAA budget (a category which starts at US$50 million). Jon Burton, 10:10 Games CEO and creative director, will lead the game’s development.

The UK-based studio is developing the untitled game as an action-platformer ( similar to classic Mario and Donkey Kong titles), and is aiming for a “T” for teen rating from the Entertainment Software Rating Board. Story and gameplay details will be announced at a later date.

Burton founded 10:10 Games in August 2021 after leaving his role as chief innovation officer at LA-based Deviation Games earlier that year. While the Funko game will be his studio’s first project, Burton has served as creative director on several family-friendly video games including Crash Bandicoot: The Wrath of Cortex (2001), Bionicle Heroes (2006), and LEGO Marvel’s Avengers (2016).

Funko expanded its Pop! figures into new types of tech earlier this year when the brand launched its NFT platform Droppp.io in January. Since launch, Funko has partnered with companies such as Warner Bros. Discovery, Hasbro, Hanna-Barbera and Kellogg’s to release 17 collections of NFTs.