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Guru, TIME Studios tackle kids media literacy

The partners are gearing up to produce a new series called Scoops that's designed to teach five- to eight-year-olds techniques for judging the credibility and impartiality of information.
July 18, 2022

Toronto-based Guru Studio has partnered with TIME Studios in New York to produce a new animated comedy series called Scoops about media literacy and misinformation recognition.

Targeting five to eights, the show features Ellerby, an eight-year-old girl who seeks the truth behind rumors circulating in her neighborhood with help from her best friend Olsen. Along the way, Ellerby uses journalistic news-gathering techniques to judge the credibility, reliability and impartiality of the information she uncovers.

The 52 x 11-minute concept was created by Tone Thyne of Fablevision (Wonderpets, Go Go Cory Carson). Frank Falcone and Rachel Reade Marcus are executive producing for Guru, along with Maria Perez-Brown from TIME Studios’ Kids & Family division. Guru will handle international distribution and consumer products rights.

While Guru has produced popular kids’shows including True and the Rainbow Kingdom, TIME’s film and television production division is new to children’s content, except for some NFT-based projects in the works.

Media literacy is becoming a hot topic in the industry, with Kavaleer Productions and BBC Studios both setting up new children’s series to tackle it recently. The goal is to address parental concerns about children’s inability to recognize real news from fake news in their landscape of increased access to information.

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