Sesame Workshop is mashing up a YouTube-style show with its Coming Together initiative, which focuses on teaching kids about race and identity.
Tamir on the Street (four x five minutes) revolves around an eight-year-old boy who creates his own vlog in order to learn about his friends and community by asking questions, such as how to be a good friend and what other family traditions look like. The goal of the series is to model positive self-expression, natural curiosity and the value of asking questions.
Warner Bros. Discovery is producing Tamir in partnership with Sesame Workshop, and it will be available exclusively on the Sesame Street YouTube channel (22.9 million subscribers). A first episode dropped yesterday, with new ones scheduled to come out monthly.
Last month, Sesame tapped Toronto’s Guru Studios to co-produce a Charlotte’s Web miniseries for HBO Max, and it’s also working on animated series Bea’s Block and Mecha Builders (another co-pro with Guru) for the streamer.