BTS Photo

Disney mic-drops a big BTS deal

Two exclusive series focused on the K-pop band will launch on Disney+, as part of Disney's long-term plan to bring South Korean music to global audiences.
July 12, 2022

The Walt Disney Company Asia Pacific has inked an agreement with South Korean music company HYBE to distribute five new original programs on Disney+, including two exclusive series featuring iconic K-pop group BTS.

The three projects that have been announced so far are concert film BTS Permission to Dance on Stage—LA, docuseries BTS Monuments: Beyond the Star and a travel reality show called In the Soop: Friendcation (which centers around five artists, one of which is a member of BTS).

In a press release, the companies said that this is the start of a long-term collaboration that will give Disney access to HYBE’s new titles over the next few years, as well as a foothold for showcasing South Korean music and entertainment to its global audience.

Seven-member boy band BTS has racked up billions of views with hit songs like “Dynamite” and “Butter.” The band formed in 2010, and has become the best-selling music group in South Korean history.

South Korea’s music scene has a devout local fanbase (93% of the population prefers South Korean music, according to Statista), and also a large international following that has developed over the last few years. In 2019, the country’s music industry earned around US$756.2 million from exports, driven largely by the success of BTS and other K-pop bands, according to Statista data released earlier this month.

The kids industry has definitely been taking note of this success. Mattel signed a global licensing deal with BTS in 2019 to launch a range of dolls, collectible figures and games based on the band. And in a similar move, Jazwares partnered with Korean girl group Blackpink in 2020 for a line of dolls, collectibles and plush.

In the last year, production companies have also started investing in K-pop content. Sony Pictures Animation is working on an upcoming animated feature called K-Pop: Demon Hunters (working title). And Canadian pubcaster CBC Kids and Toronto’s Pillango Productions are developing a new series tentatively titled Gangnam Project about a girl who travels to Korea to teach English at a primary school, but ends up at a K-pop school.

 

 

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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