LA’s Rebel Girls and the EMEA division of Nike have formed a content partnership in support of Nike’s sponsorship of the EUFA European Women’s Championship soccer tournament this summer.
Twenty-five original Rebel Girls digital stories based on the extraordinary achievements and pivotal life moments of female soccer stars started rolling out July 2 across Nike’s brand “ecosystem,” which includes apps, a website and social channels. Seven of them will also be available in audio on the Rebel Girls app and website. Some of the players featured include Ada Hegerberg, Marie-Antoinette Katoto, Leah Williamson, Thembi Kgatlana and Fran Kirby, and the content is timed to drop during the tournament, which runs from July 6 to 31.
In addition, Rebel Girls and Nike have produced a limited-edition book called Rebel Girls: Game-Changing Footballers, 12 Thrilling Stories of Female Athletes, with plans to distribute 20,000 free copies to kids via Nike and partner stores in the London area and schools throughout the UK. Nike will also make and distribute posters featuring original Rebel Girls artwork in the athletes’ local regions.
This partnership is part of a recent Rebel Girls project to build a brand focused on empowerment. The company recently acquired US$13 million in funding to expand beyond book publishing and grow its recently launched mobile app. Venture capital firms Mindshift Capital, Emmeline Ventures Owl Ventures and Base10 Partners participated in the funding round, along with a group of independent investors.
With files from Cole Watson