China’s streaming service Youku picks up Hushabye Lullabye

A little alien travelling through space toplines the preschool series, which is distributed by Beyond Rights and produced by Scotland’s Marakids.
June 28, 2022

Alibaba Digital Media and Entertainment Group’s SVOD Youku has acquired the rights to broadcast 3D animated preschool series Hushabye Lullabye from distributor Beyond Rights.

Produced by MaraKids, Hushabye Lullabye is a Scottish collaboration created in 2020 by Glasgow-based Sacha Kyle, an award-winning television and theatre director along with animation studios Once Were Farmers and Maramedia.

The 30 x three-minute series is currently broadcast on BBC iPlayer and CBeebies in the UK.

Targeting children 0 to six years, the episodes feature little alien Dillie Dally travelling through space in the Hushabye rocket. The character’s journey is filled with lullabies as he makes his way to the Dream Planet. There, Dillie meets a collection of characters and has new experiences that include rhythm, shapes, and colours.

In a release, Joanne Azzopardi, EVP of sales for Asia, Australia and New Zealand at Beyond Rights, said China has become an important market for the company and Youku a valued partner.

Recently, the Chinese streaming service picked up two seasons of the Russian animated preschool series Turbozaurs, created by Caramel & Co Animation Studio for the Carousel channel, as well as Sinking Ship’s live-action/CG hybrid series Dino Dana and Cyber Group Studios’ series Gigantosaurus.

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