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Paramount Global announces CP team hires and promotions

Prima Chambers and Shian-Li Tsang join to handle franchise planning and marketing, and the global toy and business development teams shuffle up.
May 26, 2022

As Licensing Expo winds down today, Paramount Global has announced two new hires and a round of promotions to bolster its consumer products and experiences team.

The company has brought in Prima Chambers (pictured left) as VP of multi-generational franchise planning to oversee strategic growth of key Paramount properties such as Transformers and Sonic the Hedgehog. She joins from UK-based consumer goods company Reckitt and has nearly two decades of consumer brand experience at organizations including The Hershey Company and General Mills.

Shian-Li Tsang (pictured right) has also been hired as VP of consumer products marketing to oversee retail marketing, social media marketing and go-to-market strategies. Tsang started in April and has worked in various marketing roles for the past 15 years at companies like The LEGO Group, Adidas and DICK’s Sporting Goods.

On the promotions front, Priya Mukhedkar has been upped from SVP of consumer products to SVP of global toys and packaged goods for Paramount’s toy division; Stephanie Bailey is now VP of global toys; Rebecca Tatlock goes from VP of global toy licensing to VP of business development and games; and Erika Winterholler‘s role shifts to VP of business development and operations from VP of business development and licensing.



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