London-based Outright Games staged an upfront-style digital showcase event today on YouTube, teasing five new licensed games for kids based on big-name entertainment brands.
The gameco has teamed up with DC and Warner Bros. Entertainment to make DC League of Super-Pets: The Adventures of Krypto and Ace, which will launch on multiple platforms July 15 in advance of an untitled DC Justice League game for all-ages coming out in 2023.
Also developing in Outright’s pipeline is a new DreamWorks Dragons: Legends of the Nine Realms game for fall 2022.
Doubling down on its ongoing partnership with Nickelodeon, the studio is building PAW Patrol: Grand Prix (pictured), a multiplayer racer scheduled to drop in September. This game follows up PAW Patrol The Movie: Adventure City Calls, which launched in 2021.
And rounding out the titles featured in Outright’s first-ever digital showcase event was L.O.L. Surprise! B.Bs Born to Travel, a collab with LA-based toyco MGA Entertainment that’s due out in October.
Staging a big online event to announce five new titles to consumers in one go is an intentional strategy to build the profile of Outright Games as a major player, said CEO Terry Malham in a statement to Kidscreen.
“Over the last couple of years, Outright Games has been building its expertise in producing showcase presentations internally,” he explains. “And given the incredible lineup of games we have coming out this year, now seemed like a perfect time to share the excitement of these big announcements directly with our fans across the world.”
Gaming ranked as the number-one at-home activity for millennial parents and their kids in 2020, according to a report from social media research company Fullscreen. And many kidcos and platforms have been tapping into this popularity in recent years. Google’s subscription-based video game service Google Stadia launched a dedicated kids and family section last year to make it easier for kids to find age-appropriate titles. And TV-focused prodcos such as GoNoodle, ZAG and Pocket.watch have all launched their own in-house video game divisions to take their brands into this space.
Outright Games, one of the rare game studios targeting kids exclusively, already has licensed titles such as Transformers: Battlegrounds, Bratz: Total Fashion Makeover and The Addams Family: Mansion Mayhem in its catalogue.