YouTube greenlights new kids and family content

The AVOD platform has ordered four originals and several renewals, with actor and host Lilly Singh and YouTube personality Tabitha Brown figuring into its latest content gameplan.
May 16, 2022

As the upfront season continues to play out in the TV landscape, YouTube is making its mark with an announcement of four new originals and renewals for its kids and family portfolio—and almost 20 more projects in the development pipeline.

The four fresh greenlights are a part of the AVOD’s previously announced US$100-million investment in kids, family and educational programming.

Animated series Mindful Adventures of Unicorn Island from actor and host Lilly Singh will debut in 2023. It takes place on Unicorn Island, and stars a young Lilly and her imaginary friends striving for inner peace. This project is a co-pro between producer Kara Lee Burk, Singh’s Unicorn Island Productions and LA-based Headspace Studios.

The Big Tiny Food Face-Off from B17 Entertainment in LA is set to launch July 15 on YouTube channel Tasty, which has more than 20 million subscribers. This competition series will see kid cooks competing to create delicious tiny dishes that showcase how much flavor they can fit in a small bite.

Also premiering this year is Jam Van, a travel and musical series for preschoolers that’s a co-pro between New York’s Believe Entertainment Group (Dear Basketball), Vancouver-based animation studio Global Mechanic and composer/producer Bill Sherman (Hamilton).

Buster’s BIG Halloween marks another piece of animated preschool content for the Go Buster brand from London’s Moonbug Entertainment. Buster the yellow bus makes a return in this Halloween special that follows up on last year’s Buster Saves Christmas.

On the renewal side of things, preschool series Tab Time featuring YouTuber Tabitha Brown (pictured) will return with a new 10 x 22-minute second season due out this fall.

Last week, YouTube premiered Corpse Talk, an animated series from London-based prodco Tiger Aspect. The 13-episode comedy talk show series features historical figures interviewed by a host character, voiced by YouTuber Joe Sugg.

And in other news at the AVOD, Craig Hunter was recently promoted to global head of kids and family. His previous title was global head of preschool, a role he took on last February.

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