Gigantosaurus signs a new master toy licensee

United Smile will develop and launch a toy line in spring 2023, featuring plush, figurines, playsets and vehicles designed for the Cyber Group show’s preschool audience.
May 16, 2022

France’s Cyber Group Studios has tapped United Smile as the new master toy licensee for its flagship preschool series Gigantosaurus.

The Hong Kong-based toyco (also the master toy partner for Guru’s True and the Rainbow Kingdom and Ferly’s Momolu & Friends) will develop and launch a range of plush, figurines, playsets and vehicles for spring 2023.

Starring a group of young dinos learning about the world as they search for the biggest dinosaur of them all, Gigantosaurus (156 x 11 minutes) streams worldwide on Disney+ and also airs on Disney Junior in the US. The CG-animated series premiered worldwide in 2019 on Disney Junior, France TV and Super RTL (Germany) and boasts three seasons. It has been picked up by many other broadcasters and platforms around the world, including CCTV (China), POP (UK) and Netflix, which shares the rights to season one and two with Disney.

United Smile was founded in 2020 by former Hasbro exec Josue Rosenzweig. The toyco is currently working with Finnish studio Ferly on a worldwide consumer products program for Momolu & Friends (78 x seven minutes), with a 2023 rollout in mind. It also locked in the first exclusive master toy license for Guru’s True and the Rainbow Kingdom last year.

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