mr bean animated series

Banijay launches first NFTs with Mr. Bean

More than 3,000 digital tokens are in the works for the collection, with additional rewards scheduled to roll out throughout the year on digital marketplace The Avenue.
May 9, 2022

Banijay is getting into the high-tech world of NFTs with a decidedly low-tech test subject: Mr. Bean.

In a deal with Dubai-based NFT platform FOMO Lab, 3,333 unique digital collectibles will be created based on Mr Bean: The Animated Series from Banijay-owned prodco Tiger Aspect Kids and Family. This is Banijay’s first range of NFTs, and they will launch on May 25 via FOMO Labs’ marketplace The Avenue.

FOMO Lab is also planning to roll out additional NFTs, competitions and rewards, including a drawing of Mr. Bean from the original 2002 animated series.

The NFT company has previously partnered with heavyweight boxing champion Tyson Fury and the Middle East Film and Comic Con fan event, but this is its first kids brand collaboration.

Mr Bean: The Animated Series (130 x 11 minutes) has been picked up by broadcasters around the world, including CCTV (China), CITV (UK) and Hulu (US).

Mr. Bean joins a growing list of kids brands making their first forays into the digital token market. In the last month alone, Imagine Kids & Family announced NFTs based on Uglydolls and Bossy Bear, while Air Bud Entertainment is going for a slam dunk with a collectible range of its own.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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