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Star Stable signs Just Play as toy licensing partner

The Florida-based toyco is working on a first range of collectible dolls and horse figures inspired by the Star Stable Online MMO game, which has 21 million registered users.
May 5, 2022

Swedish gaming company Star Stable Entertainment has signed a global toy deal with Just Play, which will release a first ramge of products based on the massively multiplayer online game Star Stable Online in 2023.

The Florida-based toyco is working with Ferly, the brand’s licensing agency, to develop a collectible range of dolls and horses.

Star Stable Online lets users create their own characters and take care of more than 50 unique breeds of horses as they explore the enchanted island of Jorvik. The game is designed for children ages nine to 18 and features questlines, competitions and seasonal multiplayer events.

Since launching globally on mobile devices in February 2022,  Star Stable Online has amassed more than 21 million registered users, according to the company.

Just Play’s current portfolio of licensed products also includes Ryan’s World playsets, Ada Twist, Scientist dolls and CoComelon educational toys.

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