Bluey_S2 (2)

BBC Studios taps Tycoon to manage Bluey in South and Central America

Mexico-based licensing agent Tycoon Enterprises will extend the preschool brand's reach throughout the region, with distribution already lined up for Moose Toys' product range.
May 5, 2022

BBC Studios has signed Mexico’s Tycoon Enterprises as its South and Central American licensing agent for hit animated preschool series Bluey.

As part of the deal, Tycoon has lined up regional distributors Imexporta (Chile), Caffaro (Argentina) and Boing Toys (Guatemala) to make a product range from Bluey’s global master toy partner Moose Toys available throughout Latin America beginning later this year. And new licensees will launch products including party goods, apparel and books in June.

The BBC’s licensing program for Bluey is steadily heating up in LatAm; Lotus Global came aboard as a licensing agent in Brazil earlier this year, following on the heels of Panaderia’s assignment to manage the property in Mexico in Q4 2021.

Produced by BBC Studios and Australia’s Ludo Studio, Bluey launched down under in 2018 and is currently airing on Disney Channel in several LatAm countries, as well as on free-to-air nets TV Cultura (Brazil) and Azteca 7 (Mexico).

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