LA-based ZAG Entertainment has signed seven new licensing deals in Mexico for its flagship brand Miraculous—Tales of Ladybug & Cat Noir.

Partners joining the consumer products program include Yuyin (shoes), Fotorama (school supplies), Novelties Best Trading (stationery), Cool Things (accessories) Área Creativa (gifts) and Helados Willy (ice cream), and they will all launch new products regionally this fall.

ZAG has also teamed up with sporting event company Emoción Deportiva to give runners in a Mexico City race a branded bag, medal, face mask and t-shirt.

Mexico is a growing licensing market that has yielded sales increases for the company this year, according to a release from ZAG. The Miraculous brand has more than 3.8 million followers on social media there, and its popular TV series airs on Televisa, as well as on the local Disney Channel and Disney+ streaming service.

Latin America as a whole seems to be heating up on the kids consumer products front. Mattel’s Q1 2022 net sales in the region increased by 28%  to US$72 million, compared to the same period in 2021.  And Moonbug Entertainment hired its first senior territory manager there in March.