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GoNoodle and America’s Test Kitchen cook up new channel

EXCLUSIVE: The two companies are also co-developing a collection of interactive videos and resources designed to educate children about the connections between food and science.
April 19, 2022

To inspire kids, parents and educators to learn more about the connections between food and science, kids media platform GoNoodle has partnered with America’s Test Kitchen (ATK) to launch a new dedicated channel on its mobile app.

The ATK Kids channel, which rolled out today, features 10 initial videos that range from step-by-step recipes for easy snacks, to short lessons that answer questions such as “What makes drinks fizzy?” and “What is gluten?”

GoNoodle’s aim is to blend hands-on learning with cooking in order to teach elementary kids how to learn new skills in different ways, said CEO KC Estenson in a press release. This dovetails nicely with ATK’s mission to teach young home cooks how to be successful in the kitchen.

GoNoodle and ATK Kids are already building on their partnership by co-developing an original series of shorts that’s set to roll out during the back-to-school season. These videos will see young chefs from ATK Kids team up with GoNoodle’s original “Champs” characters, who motivate children to participate in activities such as games and exercises on the app in order to make their avatars grow.

Education specialists from ATK will also use the GoNoodle platform to create written guides for teaching kids of varying skill levels different recipes, experiments and kitchen techniques that can help them develop life skills like self-confidence and curiosity.

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