Moonbug recruits former NBCUniversal exec for licensing role

Marisela Escobedo will manage the licensing business for all Moonbug brands, including Blippi and CoComelon, across Latin America.
March 30, 2022

Marisela Escobedo has left NBCUniversal to join Moonbug Entertainment as its first senior territory manager for Latin America. In this newly created role, she will manage the licensing business of Moonbug IPs including Blippi, CoComelon and Little Baby Bum.

Based in the LA office, Escobedo joined the company on March 23, coming off a stint as senior manager of consumer products and regional fast-moving consumer goods for Latin America at NBCUniversal. She also previously served as consumer products manager for LatAm at Universal Pictures.

Moonbug has been ramping up its international presence with several key hires, acquisitions and licensing and broadcast deals since Candle Media acquired the company in November. Most recently, WarnerMedia picked up CoComelon for its Cartoonito preschool block across EMEA, and former Nickelodeon exec Susan Vargo joined the company in February as its first-ever head of live events.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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