SuperSema

Deals of the Week: Toon-A-Vision, Moschino, Character.com

Super Sema is ready for retail in the UK and Ireland, Minions and Mighty Mike get apparel lines, and Ukrainian short The Good Always Wins gets picked up by Canada’s Toon-A-Vision.
March 25, 2022

Guru Studio 

The Toronto-based animation studio’s preschool series Pikwik Pack is debuting in China. Streamers Tencent, Youku and Mango have picked up the show from Chinese distributor Reesee Entertainment, which also represents the brand’s licensing and merchandising business in the country. Chinese OTT platforms Xiaomi, Haixin, Kukai, TCL and IPTV also acquired rights to the the 52 x 11-minute series. Pikwik Pack, about a group of friends who deliver packages, premiered on Disney Jr. in the US in November 2020 and is now also airing on Hulu (US) and Treehouse (Canada).

Character.com

French animation studio TeamTO and Brit licensing agency This is Iris are bringing plucky pug Mighty Mike to UK retail in a line of licensed apparel and accessories. Based on TeamTO’s 78 x seven-minute CG- animated series, the range has already rolled out on Character.com, an online retailer specializing in branded clothing in adult and child sizes. Mighty Mike’s likeness, and that of his aloof crush Iris, are featured on T-shirts, pajamas and backpacks produced by licensees TDP, Aykroyds and William Lamb.

The Point.1888

YouTube Original Super Sema (pictured) is gearing up for a consumer products play in the UK and Ireland with the appointment of The Point.1888 as its regional licensing agent. The 20 x five-minute, 2D-animated series is produced by actor Lupita Nyong’o and features a brave and heroic young girl defending her African town from an evil villain. ThePoint.1888 is experienced in the kids licensing space, having built CP programs for major YouTube-based brands including Cocomelon and Blippi in the past year. Licensing and publishing for Super Sema in North America is handled by UTA, and Just Play is on board as the IP’s global master toy partner.

Moschino

The Italian luxury brand is promoting Illumination’s upcoming Rise of Gru animated feature film with a new Minions x Moschino Baby Kid Teen capsule collection. The collaboration between the retailer, studio and Universal Brand Development encompasses apparel (sweatshirts, T-shirts, dresses, bags, swimwear, footwear and accessories) for babies, kids and teens. Featuring characters Kevin, Stuart and Bob, items in the collection are available online now at Moschino.com.

Toon-A-Vision

Looking to help kids in its region understand the Russian invasion of Ukraine, Canadian broadcaster Toon-A-Vision has picked up rights to air 2D-animated short The Good Always Wins. The 2.5-minute toon will run multiple times each day for the foreseeable future. Created for children ages three and up by 1+1 media, Animagrad and Mamahokhotala in the Ukraine, The Good Always Wins uses a bullying analogy to unpack the conflict and help answer questions children may have. Adam Mimnagh, CEO of Toon-A-Vision, says he is in discussions with the producers about the possibility of creating more content in a similar vein.

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