Spellbound

Skydance names Spin Master as master toy partner

The Toronto-based toyco is working on a full range of dolls and vehicles for Spellbound first, but will soon turn its attention to other animated films in the studio's pipeline.
March 22, 2022

LA’s Skydance Animation has inked a multi-year agreement making Spin Master its master toy licensee.

The first Skydance property to launch under the new partnership will be Apple TV+ film Spellbound (pictured). Spin Master is creating dolls and vehicles based on the musical adventure pic, which centers on a young girl who goes on a journey to break a spell that has divided her kingdom. The film’s release date has not yet been set.

The Toronto-based company also has the rights to develop toy lines for several other upcoming Skydance films, but the partners are not sharing which titles will be next up for licensing & merchandising.

Skydance hired former Walt Disney exec Luis Fernández as its first head of consumer products last year, with a remit to set and execute the studio’s licensing and retail strategy.

Since launching in 2017, Skydance Animation has been busy working on a pipeline of kids movies and series. Last year, it signed an overall deal with Apple that came with an order for animated sci-fi series The Search for WondLA. And Apple TV+ is set to debut Skydance feature Luck this year, featuring the unluckiest girl in the world as she embarks on a quest to change her fortunes in the Land of Luck.

Last week, the studio also announced an exclusive, multi-year deal with Oscar-winning Zootopia and Wreck-It-Ralph director Rich Moore, who will create, develop and produce original animated features for Skydance.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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