Ukrainian companies launch toon to counter misinformation

The country's screen industry is fighting the invasion with a two-minute short called The Good Always Wins and an open-letter campaign calling for international endorsement.
March 11, 2022

Ukrainian broadcaster 1+1 media and animation studios Animagrad and Mamahohotala have teamed up to create a 2D-animated short designed to counter Russian propaganda about the invasion.

The Good Always Wins looks at the incursion from a kid’s perspective. Targeting children ages three and up, it features two characters wearing t-shirts that reflect their nationalities and uses a bullying analogy to explain the conflict. The 2.5-minute short is available on 1+1 media’s YouTube channel in English, Ukrainian and Russian.

In addition to helping families discuss war, the cartoon is designed to combat Russian misinformation. “This is the time when fighting on the information front is of crucial importance, as well as communicating with each audience in a language they can hear and understand,” according to a statement from the producers behind the project.

While Ukrainian soldiers fight on, the country’s screen industry is taking a stand. A handful of local media companies have penned an open letter to the European Commission, calling for sanctions on all Russian TV channels broadcasting in the EU.

Drafted by 1+1 media, StarLight Media, Media Group Ukraine, Inter Media Group, the Ministry of Culture and Information Policy of Ukraine and NGO Detector Media, the letter also asks cable TV providers to replace their Russian news channels with Ukrainian ones.

The companies have asked the worldwide media community to sign the letter by emailing

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News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at



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