Dr. Seuss Enterprises and Random House Children’s Books are gearing up to launch Seuss Studios, a new original book range based on a collection of unpublished sketches and illustrations by Ted Geisel (a.k.a. Dr. Seuss).
Aimed at four- to eight-year-olds, the books are currently in the works by a group of emerging authors and illustrators that will be revealed later this year. But release dates for the titles have yet to be announced.
The sketches and illustrations they’ll stem from have been cherry-picked from the Dr. Seuss Collection archives at the University of California San Diego, and curated by Dr. Seuss Enterprises and Random House Children’s Books. Each book will include the original Geisel sketch that inspired it, along with a note from its modern-day creator explaining their interpretation and creative process. Though plot points are under wraps for now, all of the authors will be aiming to capture Dr. Seuss’s signature creative spirit and imagination.
The book range will also serve as a tribute to Geisel’s commitment to supporting up-and-coming writers and artists through the Beginner Books imprint (The Cat in the Hat) he co-founded at Random House in 1957.
Mallory Loehr (EVP and publisher at Random House Books for Young Readers) and Martha Rago (VP and executive creative director at Random House Children’s Books) are overseeing editorial and art direction for the new collection.
As for the growth potential of the Seuss Studios project, Dr. Seuss Enterprises says it’s open to exploring consumer products and TV opportunities, but its first priority is launching the books.
This new initiative follows the unearthing of two “lost books” by Dr. Seuss—What Pet Should I Get? and Horse Museum—which were published in 2015 and 2019, respectively. What Pet Should I Get? went on to become the fastest-selling picture book in Random House Children’s Books history, while Horse Museum led to a successful consumer products line of arts & crafts products, school supplies, apparel, plush and accessories.