LA-based digital media company and children’s book publisher Rebel Girls is setting out to build its empowerment-focused brand with a US$13-million round of seed funding.
Known for its Good Night Stories for Rebel Girls, which each feature 100 stories of extraordinary real-life women, the company’s mandate is to generate more confidence in young girls with inspiring content. The capital raised will go toward expand the brand’s scope beyond books and a recently launched mobile app to also include digital content, consumer products, events and websites.
Venture capital firms Mindshift Capital, Emmeline Ventures Owl Ventures and Base10 Partners participated in the funding round, along with a group of independent women investors.
Gearing up for more business expansion, Rebel Girls has recruited an advisory board of executives from entertainment, media, technology and kids businesses, including director Jill Culton (Open Season); Lynda Gustafson, former CFO of Gymboree; Tatyana Mamut, SVP of product at Pendo; Justin Stefano, founder and former CEO of Refinery 29 and media entrepreneur Randi Zuckerberg.
According to a release, Rebel Girls aims to have a community of 50 million girls and young women engaged with its brand by 2025.
Correction: In the original version of this story, Randi Zuckerberg was not listed among the list of Rebel Girl advisers; the story has been updated to include her name.