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Nick hits the links with new golf special

Looking to build on its success with two NFL Wild Card game broadcasts for kids, the ViacomCBS-owned cablenet is tapping into its Slime Cup brand for new sports content.
February 11, 2022

Shooting for a hole in one, Nick has greenlit Nickelodeon Slime Cup, a new hour-long golf special that pits four teams of pro golfers, celebrities and channel stars against each other in a two-round tournament on a customized course in LA.

Set to premiere this summer, Slime Cup will feature tee boxes, fairways and greens inspired by fan-favorite Nick shows; physical challenges; and a final hole inside the Rose Bowl stadium where the winning team will get doused in the kidcaster’s signature green slime. Production begins this month.

Confirmed participants include pro golfers Collin Morikawa, Justin Thomas, Lexi Thompson and Jon Rahm; NFL superstars Saquon Barkley and Justin Herbert; actor, host and author Terry Crews; and Nick stars Isaiah Crews, Kate Godfrey, Jaidyn Triplett and Tyler Wladis.

Gabrielle Nevaeh Green (That Girl Lay Lay) will be a commentator, after doing a great job in the same role for last year’s NFL Wild Card Game on Nickelodeon.

Nick is also getting support from Bryan Zuriff and Excel Sports Management, the producers behind WarnerMedia’s popular made-for-TV golf franchise The Match. They are producing Nickelodeon Slime Cup in association with Nickelodeon Productions.

John Faratzis (Hell’s Kitchen, Family Food Fight) is executive producing with Nickelodeon’s Ashley Kaplan (EVP, unscripted and digital franchise studio), Paul Medford (VP, unscripted current series), Luke Wahl (VP, unscripted creative) and Jennifer Bryson (VP, production, tentpoles, events, music and specials).

Nick first introduced its Slime Cup brand in 2014 as a multiplatform experience for kids, supported by TV, online, retail and special events.

The company has doubled down on pro sports content for kids after scoring a hit with its one-time CBS simulcast of NFL Wildcard Game on Nickelodeon last year. It was Nick’s most-watched program from the past four years, netting more than two million viewers and two billion-plus social media impressions. The success of the special led to a new weekly live-action series called NFL Slimetime, produced by Nick, CBS Sports and the National Football League.

Other players are starting to get in on the game as well. WarnerMedia announced yesterday that it’s launching a Cartoon Network special celebrating this year’s NBA Slam Dunk Contest. And Nike has launched a new series on its YouTube channel entitled Sports Lab. Hosted in the Nike Play Research Lab, the show features kid-friendly sports experiments and encourages young athletes to use their imagination and redefine sport through play.

 

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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