eOne hires WB & Acamar alum to super-serve Kiya

Ruedilyn Cox will manage long-term franchise and growth strategy for the preschool series that's set to launch worldwide in 2023.
February 11, 2022

Hasbro-owned eOne has hired former Warner Bros. and Acamar exec Ruedilyn Cox as VP of global franchise strategy and management for its upcoming series Kiya.

Cox, who started in January and is based in London, will manage long-term franchise and content strategy for the preschool-skewing brand globally. Kiya (52 x 11 minutes) is set to debut on Disney Jr. (US), Disney+ (globally) and France Télévisions in 2023. The show revolves around a group of young kids who become superheroes with the help of a magical headband.

Cox will collaborate with toy, content sales, digital gaming and social media teams at both Hasbro and eOne as she works on expanding the IP’s business. She reports to Esra Cafer, eOne’s SVP of global brand management.

Cox previously worked as head of marketing at Acamar Films, managing franchise development and marketing for the London-based prodco’s flagship brand Bing. Before that, she was a senior global brand and marketing manager for the Harry Potter franchise at Warner Bros.

This is the second time in recent months that eOne has centralized the brand strategy for one of its big franchises under the purview of one executive. Cox’s hire comes on the heels of former NBCUniversal and WarnerMedia marketing director Robin Gay being recruited in December to head up global franchise strategy for Peppa Pig.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com



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