Netflix Jr. Magazine

Netflix launches first kids podcast & mag

The streaming giant premiered a bedtime-focused podcast for children yesterday, and is prepping the first issue of its bi-monthly Netflix Jr. Magazine for a spring rollout.
January 25, 2022

Netflix launched its first-ever kids podcast yesterday, which could signal the expansion of a podcast strategy that the streamer has been working on since 2018.

Bedtime Stories premiered on January 24 on Netflix Jr.’s YouTube channel and features eight 10- to 15-minute episodes that spotlight characters from Netflix kids series like Ada Twist, ScientistStoryBotsRidley JonesGo! Go! Cory Carson and Chip & Potato.

Each one is designed to help kids get ready for bed, focusing on slumberous topics like dreaming and the importance of getting a good night’s rest. Bedtime Stories will be available on all major podcast platforms, including Apple Podcasts, Spotify and Stitcher.

Netflix worked closely with Dr. Tina Bryson, a childhood development expert and author of The Whole-Brain Child, to ensure the series’ episodes promote a healthy night-time routine that will help children transition to sleep more easily.

Since launching its podcast division four years ago, the streamer has rolled out 40 audio titles, most of which feature official soundtracks and playlists based on its top shows and movies.

In other Netflix news, the SVOD is launching a free bi-monthly publication called Netflix Jr. Magazine this spring. Built for kids ages two to five, its issues will include games, stories, stickers, crafts and activities based on preschool series and characters from popular Netflix shows. Families can access the magazine online through Netflix Jr.’s website.

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