Hot Wheels' Rodger Dodger

Deals of the Week: Mattel, Cyber Group, PMI

PMI makes toys for a video game, Hot Wheels throws down a design battle, and ViacomCBS reups its Nickelodeon distribution deal.
January 14, 2022

Cyber Group Studios

The Paris-based company is expanding its global reach with new broadcast and streaming sales for 16 of its properties.

Among the deals, Ernest and Rebecca, The Pirates Next Door and Sadie Sparks have been sold to TV3 (Spain); Ernest and Rebecca, Zorro: The Chronicles and Leo the Wildlife Ranger will go to AMC Networks International (Central and Northern Europe); and Tom Sawyer and Droners are set to air on SIC K (Portugal).


The Israeli toyco is launching a new range of products based on Supercell’s multiplayer online shooter game Brawl Stars. Including collectibles, action figures, plush and stampers, the line will hit shelves this summer across multiple territories in Asia and EMEA.

WildBrain CPLG inked the deal on behalf of South Korean lifestyle brand Line Friends, which is Brawl Stars’ licensing agent. Big Picture Licensing represents PMI.


A new design contest initiated by Mattel and Italian video game developer Milestone will give fans a chance to see their art on a Hot Wheels Rodger Dodger toy car (pictured).

Running from January 14 to February 14, The Design Battle challenges entrants to design a livery (a race car’s signature markings) using the in-game editor featured in arcade video game Hot Wheels Unleashed.

The winning design will be turned into a Hot Wheels toy that Mattel intends to manufacture and sell globally in December 2022.


The media conglom and Comcast Cable renewed their content distribution partnership this week, signing a multi-year deal that will give Comcast’s Xfinity digital cable users access to ViacomCBS’s full portfolio, including major networks such as Nickelodeon, Comedy Central, MTV, Paramount Network, Pop TV and Smithsonian Channel.

The renewal terms also let Xfinity users continue to access streaming services Paramount+, Pluto TV and ShowTime OTT, and BET+ will be added into the mix.

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