As prodcos and creators debate how much IP ownership is enough, LA-based companies Stampede Ventures and United Talent Agency have launched an indie animation incubator to help artists maintain creative and financial control of their concepts.
HappyNest will focus on kid-friendly projects that can grow into franchises spanning content and consumer products. The team will work with artists through the entire content creation process, including development, production and sales.
Sadaf Cohen Muncy will serve as the incubator’s head of development and production. She joins from MGA Entertainment, where she oversaw live-action, animated and stop-motion content for brands including L.O.L. Surprise!, Rainbow High, Bratz and Lalaloopsy as a VP of entertainment and executive producer.
“There is unprecedented demand right now for kids and family animation,” she says. “In the midst of this, we want to be an advocate for artists…while ensuring buyers that the final product is delivered by an experienced producer.”
To help them maintain control of their IPs, HappyNest will also provide artists with development funding, but further details about this financial support were not available at press time.
“This [funding] allows artists the opportunity to fully incubate ideas under a highly creative ecosystem and take their projects to market with capital already behind them,” she says. “Buyers will be alleviated of development risks as projects will be presented to them fully fleshed out.”