Ahead of its Disney+ Day on November 12, the House of Mouse has unveiled new content and several consumer products/retail partnerships to celebrate the streamer’s two-year anniversary. The company is also lowering its subscription price for both new and renewing customers to US$1.99 for one month, down from its usual US$7.99 monthly fee.
On the content side, the streamer will launch Disney Channel original movie Spin (pictured) on November 12, along with fresh episodes of Fancy Nancy and new documentaries The Making of Happier than Ever: A Love Letter to Los Angeles and Marvel Assembled: The Making of Shang-Chi and The Legend of Ten Rings. The SVOD will also re-release 2007 musical Enchanted and repackage Hawkeye moments from its Avengers movies in Marvel Studios Legends: Hawkeye.
Offline, more than 200 AMC theaters across the US will air four daily “surprise screenings” of fan-favorite Disney movies between November 12 and 14. Each one will showcase a mystery short film and feature.
In consumer products, Disney is working with Target on in-store activations running from November 12 to 14 at 800 locations across the US, but there was no information at press time about what these initiatives will entail.
The media giant has also partnered with digital collectible platform VeVe on a series of non-fungible tokens (NFTs) featuring iconic characters from Disney, Pixar, Marvel, Star Wars and The Simpsons. The NFTs were made available on November 7, and new ones will roll out daily until Friday, when ultra-rare digital collectibles are to become available.
And rounding out its Disney+ Day hoopla, the House of Mouse has extended its partnership with Funko and will release new Star Wars Funko Pop! Bobbleheads on Friday.