scream street season 2
Consumer Products

Deals of the Week: RTE, APC Kids, Coolabi

Broadcasters take a trip to DinoCity, Comedy Club 4 Kids gets in the Halloween spirit with Scream Street, and Ring Pop preps a move into games and apparel.
October 22, 2021

RTÉjr

Ireland’s pubcaster has picked up both seasons (104 x seven minutes) of Ludo Studio’s animated comedy Bluey to begin airing October 25 on linear and VOD platform RTÉ Player.

The 2D-animated series revolves around a family of dogs as they turn everyday activities into big and fun adventures. Aussie pubcaster ABC and the BBC commissioned the show, which Disney has since picked up to air internationally across Disney Junior and Disney+.

APC Kids 

The French distributor has inked four broadcast deals for Russia’s Riki Group and Animax Production’s preschool adventure DinoCity. Discovery Italia has picked up the free TV rights for the 52 x five-minutes series for its Frisbee channel, as did TG4 (Ireland) and Minika (Turkey). All Media Latvia, meanwhile, acquired the non-exclusive SVOD rights.

No air dates for the show on these networks has been announced yet. The 52 x five-minute 2D-animated series premiered on Sony Pictures Television Networks TinyPop (UK) in April, and follows a dinosaur family as they use their imagination to have fun and make learning exciting. APC Kids also pre-sold the show to DeAKids (Italy), YLE (Finland) and Canal+ (Poland).

Coolabi Group 

Licensees and producers are scaring up new consumer products and content to support the season two launch of the London-based producer’s Scream Street (pictured).

The 78 x 11-minute comedy adventure is based on Tommy Donbavand’s book series of the same name, and follows a family who move to Scream Street and have to make friends with its monster inhabitants. CBBC bowed the first 52 x 11-minute season in 2015, and renewed it for a second season last year.

Ahead of the October 23 BBC iPlayer premiere, Coolabi, Comedy Club 4 Kids and MEGA Magazine co-produced a four x 10-minute series, where a live-action host teaches kids the basics of comedy with a Halloween twist (like how to write spooky jokes and overcome stage fright). Featuring clips from Scream Street, Screaming With Laughter was released on MEGA’s YouTube channel on October 19. Building on these videos, the companies are hosting an in-person event in the Everyman Kings Cross cinema in England on October 23 where hosts will screen episodes of season two and teach kids about doing comedy.

Coolabi also teamed up with tween-skewing magazine Girl Talk to produce a short video featuring a young chefluencer cooking up a Halloween-inspired dish on the Girl Talk World YouTube channel (10,000 subscribers) October 31.

The IP is also expanding into video games with a new Roblox game Scream Street Playground launching October 22. In the game, players can explore different locations from the show and play games like smashing candy. Coolabi will build out the game with new features, such as content and mini games over time.

On the in-person side, UK restaurant chain Frankie & Benny’s is handing out branded activity sheets to families, and is releasing a Scream Street-themed food options for Halloween.

Lisa Marks Associates 

Bazooka Candy’s Ring Pop brand is sweetening its CP presence with a new licensing agent for North American representation. Lisa Marks Associates will expand the 44-year-old brand into digital games, toys and apparel with the first of the products launching in the coming months. Bazooka Candy has worked with the agency before to create products for its Bazooka candy brand.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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