Doom the Gloom

LEGO launches new digital safety content

The brickmaker and the DQ Institute are rolling out videos, games and activities to teach kids positive digital citizenship skills.
October 6, 2021

With digital engagement among kids at an all-time high, the LEGO Group has launched a new set of videos, games and guides to teach families how to be safer online.

Created for kids ages six to 10 in partnership with child online safety think tank DQ Institute, these resources focus on the importance of empathy, screen-time management and privacy. They launched today on LEGO’s website for free.

Putting fun first, the Danish brickmaker has packaged everything under its Doom the Gloom banner, which features a superhero to lead participants through the safety lessons imparted by the games and videos. Kids can also create their own heroes and earn accessories for them by playing and watching along.

For parents, LEGO is offering quizzes they can take with their kids, and a guide with basics about digital safety and a breakdown of what kids will learn from its Doom the Gloom content.

The brickmaker is hoping to support kids who have been spending more time online due to social distancing and virtual learning, but who might not have the tools needed to develop positive digital citizenship skills, according to a release.

The new content builds on LEGO’s “Small Builds for Big Conversations” program, which launched in July 2020 to trigger discussion about online safety through family activities. The company then expanded its digital safety resources four months later with a range of materials focused specifically on being kind and preventing cyber bullying.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at



Brand Menu