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Consumer Products

Licensing International names Excellence winners

Peanuts Worldwide picked up the first-ever Pandemic Pivot Award, while LEGO and Peppa Pig both walked away with multiple trophies.
August 25, 2021

The winners of the 2021 Licensing International Excellence Awards were revealed at a live virtual event yesterday, including the first-ever Pandemic Pivot Award recipient. Peanuts Worldwide took the honor for its development and distribution of free in-home educational materials.

Evergreen brands were this year’s biggest winners, with fan-favorites like Peppa Pig and LEGO each taking home multiple trophies. The awards ceremony helped to kick off an online Virtual Licensing Expo 2021 trade show that’s taking place this week.

Representing seven different countries (China, Finland, France, Japan, Singapore, the UK and the US), 22 winners were selected from among 152 nominees. And Licensing International received more than 650 entries in total this year.

The ceremony also showcased International Rising Star Award recipients including James Choi (ELLALAN), Addie Dorsey Goossens (Ubisoft), Rachel Hak (Crayola), Kevin Ramsey (Warren James), Jyoti Sardana (OneTeam Partners) and Caroline Verdugo (Beanstalk). And Kathy Ireland (CEO of Kathy Ireland Worldwide) and Salvatore LaRocca (president of global partnerships at NBA) were inducted into the Licensing Hall of Fame.

Winners in the kids and youth category included:

Best Licensed Entertainment/Character Brand (Animated)
Peppa Pig—Hasbro and Hasbro China

Best Licensed Entertainment/Character Brand (Live Action)
Harry Potter—Warner Bros. France

Best Licensed Toys/Games/Novelties for Ages 0-8
Peppa Pig Grow & Play Peppa Pots—PlayMonster

Best Licensed Toys/Games/Novelties for Ages 8+
Any Warhol LEGO Art Edition—LEGO

Best Licensed Apps/Software/Video Games
Angry Birds Interactive Golf Game—Topgolf

Best Licensed Promotion
“We’re On It” with Transformers, TMNT & Robocop—Direct Line & Born Licensing

Best Licensed Collaboration
Crayola x Adidas x Donovan Mitchell

Best Licensing Agency
IMG

The Pandemic Pivot Award
Peanuts At-Home Offerings—Peanuts Worldwide

A complete list of the 2021 Licensing International Excellence Awards winners is available online.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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