RUN DMC Figures

Deals of the Week: Moonbug, Sesame, PBS

Little Bear runs across Europe, Run DMC gets little, and a trio of ZDF shows travel abroad.
July 16, 2021


The Paris-based distributor has signed 15 broadcast deals for French animation company Supamonks Studio’s Little Bear.

New broadcasters that have picked up the 2D-animated preschool series are BBC Alba (UK), TFO (Canada), Globo (Brazil), Tiny Pop (UK), Kidstream (US), Carousel (Russia), Czeska Televize (Czech Republic), OCS (France), Good TV (Taiwan), Pineapple TV (Nigeria), RTVS (Slovenia), Pakapaka (Argentina), MTVA (Hungary), LTV Latvia and DSmart (Turkey).

France Télévisions first premiered the 39 x seven-minute comedy about an adventurous bear in 2020. It has since aired on SVT (Sweden), YLE (Finland), SRF (German-speaking Switzerland), RTS (French-speaking Switzerland) and TV5 Monde (France).

Moonbug Entertainment

The prodco is teaming up with Italian conglomerate Mediaset to launch a subscription-based kids channel on the Mediaset Infinity free VOD platform. The Moonbug Kids channel will feature CoComelon, Blippi and Little Baby Bum, as well as new Italian-language content that gets added on a monthly basis.

In other Moonbug news, the prodco has inked a licensing deal with Canadian toyco WowWee to create toys based on Amazon Kids+ series ARPO Robot Babysitter, which is due to launch this fall. WowWee is working on a line of robotics, STEM and early learning toys and figures that will be available on Amazon in the US in time for the 2021 holiday shopping season.

The slapstick show for kids ages three to seven follows a robot babysitter who struggles to take care of his charges, while also dealing with a new team of robots that are trying to replace him. It’s a spinoff of the ARPO brand on YouTube, which has more than five million subscribers.

Sesame Workshop

The nonprofit company has appointed Medialink Group as its licensing agent for Sesame Street in Mainland China, Hong Kong, Taiwan and Macau. Medialink will manage the brand’s existing consumer products program in the region, as well as inking new retail and licensing deals, and launching retail activations. Sesame Street is available on a handful of Chinese broadcasters, including Tencent, BesTV, SiTV, Mampod and Ukids.

This new agreement comes just a week after Sesame named two other new licensing agencies: Germany’s Studio 100 in German-speaking territories, and Sony Creative Products in Japan.

PBS Distribution

The distribution arm of the US public broadcaster has inked a deal with Australian pay-TV company Foxtel to a launch PBS KIDS channel in Australia. The partnership includes the Australian premiere of PBS KIDS shows Donkey Hodie from Fred Rogers Productions and Elinor Wonders Why, and the channel will also carry many other shows from the pubcaster’s catalogue, including Arthur and Molly of Denali.

Foxtel recently inked a similar deal with NBCUniversal, making it the exclusive Australian home of the DreamWorks channel, which features shows such as Trolls: The Beat Goes On!, Kung Fu Panda: The Paws of Destiny and Tales of Arcadia: Trollhunters.

ZDF Enterprises 

The German channel’s commercial arm has signed new broadcast deals for three of its tween-skewing live-action series. RTV Slovenia, Canal+ (international) and Amazon Digital (German-speaking territories) have picked up superhero adventure Hoodie (52 x 11), which stars a teen who uses his incredible parkour skills to fight crime.

Meanwhile, RAI (Italy), EITB (Spain), Telecomp ERA (Kazakhstan) and RTV Slovenia have acquired Buck. This 32 x 15-minute adventure series is about a kid whose favorite video game character comes to life and helps him deal with all of his problems.

And finally, DR Byen (Denmark), Amazon Media (UK) and Amazon Digital (German-speaking territories) have picked up #LikeMe (26 x 26 minutes), which revolves around a teenager whose world is upended when her mother is diagnosed with cancer and they have to move closer to the hospital.


The Mattel-owned preschool toyco has teamed up with rap group Run DMC to launch Little People collectible figures (pictured) based on their likenesses. The tiny figures based on the “Walk This Way” and “My Adidas” musicians are available now on Amazon. Fisher-Price launched the collection to tap into the nostalgia and success of the Rock and Roll Hall of Fame-inducted artists, and so older fans can introduce Run DMC to their kids.

Rap content has been trickling down to kids more and more over the past year, as the industry tunes into a popular music genre that parents are sharing with their kids. Companies including Kidoodle.TV, CBC Kids and NBCUniversal-owned prodco Monkey have been rolling out rap-focused programming to open up new consumer products opportunities, stand out from other music-focused content, and reach a co-viewing audience.

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at



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