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Cartoon Network pairs with Games for Change

Taking its lead from research showing that tweens are most likely to experience bullying in games, the kidcaster has created new resources and a PSA.
July 13, 2021

Cartoon Network has teamed up with Games for Change on a new anti-bullying prevention initiative as part of the kidcaster’s Stop Bullying: Speak Up campaign.

Tying into Games for Change’s Raising Good Gamers program, the Cartoon Network partnership features a custom microsite hosted on the Stop Bullying: Speak Up website in the US.

Aimed at tweens, the microsite includes a new bullying prevention PSA (pictured), resources to help kids create more positive online gaming communities, and tips for adults on how to recognize and navigate potentially harmful online gaming situations. A US survey conducted last year by Cartoon Network and the Cyberbullying Research Center found that tweens are most likely to experience online bullying in games.

The new resources launched during the 2021 Games for Change Festival, which opened yesterday and wraps up tomorrow. The non-profit org behind the event has been partnering with tech and gaming companies, foundations and government agencies to run youth programs since 2004. Its Raising Good Gamers initiative was founded in partnership with Connected Learning Labs at University of California, Irvine.

 

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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