NBCUniversal streamer Peacock is doubling down on movies in a new multi-year deal with Universal Filmed Entertainment Group. It marks a shift for Universal, which has had a long-standing movie output agreement with HBO since 2005.
Beginning with Universal’s 2022 theatrical slate, the licensing agreement breaks up the traditional 18-month pay-one window into three segments. For the initial period, Peacock will have exclusive rights to all Universal films within four months of their theatrical debuts. Titles will also be available exclusively during the final four months of the window. During the 10-month period in between, other distributors will be able to acquire non-exclusive rights to the films.
Universal’s 2022 kids and family releases include The Bad Guys (pictured) and Puss in Boots: The Last Wish from DreamWorks Animation. Based on a popular children’s book of the same name by Aaron Blabey, The Bad Guys will hit theaters next April, while the Puss in Boots sequel is scheduled for September 2022.
Re-structuring the pay-one window will give Comcast-owned NBCUniversal the ability to showcase and refresh its films across multiple streaming platforms to avoid over-saturation, according to Peacock.
In addition, Universal Pictures is developing original films exclusively for Peacock that will premiere on the service next year. These titles have not yet been announced.
The new deal with Peacock follows the success of DreamWorks’ Trolls World Tour movie on Peacock last year. The feature was NBCUniversal’s first day-and-date release in theaters and homes as part of the company’s COVID-related movie release strategy.