VCNI unveils Nick-branded smartwatch for kids

Developed in partnership with Israeli tech start-up Watchinu, the NickWatch will launch in 2022.
June 29, 2021

ViacomCBS Networks International is getting into the wearable device market with its new NickWatch set to launch in 2022.

Developed in partnership with Israeli tech start-up Watchinu, the wearable for kids features character-inspired photo filters, sound effects, stickers and games that will be updated on an ongoing basis. Each device comes with a smartwatch body, two bands (one branded Nickelodeon band and one premium band) and a character-focused charging base. Pricing, retail partners and market availability are to be announced at a later date.

Parents and caregivers will be able to send texts, stickers, timers, reminders, photos and voice messages to the NickWatch from their phones, and kids can respond using pre-written responses, voice-to-text, emojis or photos. Children can also use the device to call contacts from their directory, and can receive incoming calls from pre-selected numbers. And NickWatch will use GPS, WiFi and cellular towers to help families to stay connected via a map feature.

In the past, a number of smartwatches have run into privacy issues around GPS tracking and data collection. The Federal Network Agency (Germany’s telecommunications regulator) previously banned the sale of smartwatches aimed at kids; the Enox Safe Kid One smartwatch was recalled by the European Union in 2019 over data privacy concerns; and the US Federal Trade Commission sent warnings about collecting personal information and violating COPPA to two companies making kid-targeted smartwatches in 2018. NickWatch will be assessed by VCNI on a market-by-market basis to address local laws, including child data privacy regulations, as the device rolls out.

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