Chicago-based theme park operator Great Wolf Resorts is launching an entertainment division to create new kids and family content for the screen.
Great Wolf draws in millions of visitors annually, and this new content will help the attraction connect with audiences globally, according to a release. Brooke Patterson (pictured right), Great Wolf’s SVP of brand experiences will lead the new division and projects.
Great Wolf Entertainment’s first piece of content will be the animated short film The Great Wolf Pack, which follows a group of animals who travel to different worlds and overcome challenges together. While the project is in production with a 2022 delivery, there were no format details at press time, according to a spokesperson. Great Wolf plans to develop an additional 10 animated shorts to explore the backstories and adventures of the characters, and will roll out a series of kids books centered on the IP.
LA-based animation studio Six Point Harness (Hair Love) is producing the short, with Chris Bailey (Garfield: The Movie, pictured left) attached to direct. Julia Pistor (The SpongeBob SqaurePants Movie) will serve as EP, while Kent Redeker (Doc McStuffins) will serve as executive producer and writer.
The theme park also plans to develop its in-resort video game MagiQuest, which is produced by Great Wolf subsidiary Creative Kingdoms, into new content, though there are no details at the moment. In the game, kids explore the resort while using a teched-up wand that interacts with screens and objects to fight fantastic monsters and help defend the world.