toniebox
Tech

468 SPAC plans to acquire Tonies’ parentco

If the deal goes through, the merged entity should be worth around US$1 billion when it starts trading publicly on the Frankfurt Stock Exchange.
June 22, 2021

Luxembourg-based acquisitions firm 468 SPAC has signed a letter of intent to buy Germany’s Boxine GmBH, the parent company behind kids audio entertainment system Tonies.

If the deal goes through, the merged entity (called Boxine) should be valued at around US$1.1 billion, according to 468 SPAC, and will be publicly traded on the Frankfurt Stock Exchange. The goal is to raise around US$119 million in investment funding from the public offering.

Tonies is a smart speaker that plays music and audio content when kids ages three and up connect toy figurines to the device. The company has deals with Disney for many of its brands, including Monsters Inc. and Frozen, and it has also licensed Despicable Me, Peppa Pig and The Gruffalo.

This year, Tonies has partnered with kids media platform GoNoodle to create a mindfulness-focused smart speaker, as well as adding Pipkins Productions’ preschool series Monty & Co to its content licensing roster.

Kids audio content has been on the rise as families have increasingly sought out screen-free entertainment options during the pandemic. In a 2020 study by US nonprofit Kids Listen, 79% of kid respondents said they had listened to a podcast in the past year—16% of them doing so for the first time.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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