little adventures of penguin
Consumer Products

Deals of the Week: IMG, eOne, Tencent

Wind Sun Sky heads back to Camp Bonkers, Wham-O slips and slides into more toys, and PJ Masks high-kicks with new global deals.
June 18, 2021

Wind Sun Sky

The Vancouver-based prodco (My Singing Monsters Fandemonium) has teamed up with Canada’s Shaw Rocket Fund to create more content for its educational YouTube series Camp Bonkers (50 x 30 minutes).

The live-action series is released on a weekly basis, and features hosts as they guide kids through different camp-like activities. Originally launched last summer to fill a gap when in-person summer camps for kids were cancelled, Wind Sun Sky will use the Shaw Rocket funding to produce new episodes for YouTube to premiere in July, as well as a web app and a Roblox game.

IMG

In a bid to build out its CP and licensing business in the Middle East and Africa, London-based licensing agency IMG has acquired Dubai’s 20too Licensing.

20too represents companies including NBCUniversal, SEGA and Hasbro in the MENA region. Its founder and CEO, Christian Ziedler, will join IMG as VP of licensing, operating out of the IMG Dubai office along with the rest of the 20too team.

Entertainment One

The Hasbro-owned entertainment arm has inked new distribution deals for its CG-animated preschool adventure PJ Masks. New broadcasters to pick up the 52 x 11-minute first season include ABS-CBN (Philippines) and Coupang Play (South Korea). RTV (Indonesia), meanwhile, has picked up season two (52 x 11 minutes) to air this August.

PJ Masks, which premiered globally on Disney Junior in 2016 and now airs in more than 150 territories, follows a trio of kids who fight evildoers.

Tencent

The Chinese media giant has appointed France’s Superights as the global distributor for its upcoming slapstick comedy The Adventures of Little Penguin (pictured). The 52 x five-minute non-dialogue show stars a young penguin who explores his island and makes new friends. Aimed at preschoolers, the first 26 episodes are set to deliver by November 2021, with the rest coming in January 2022.

This isn’t the first time the two companies have partnered on a project: Tencent previously tapped Superights to distribute Osmond (52 x 13 minutes), which is currently in development.

Anjar & Becker

Wham-O’s exclusive licensing agency has signed an agreement with Massachusetts-based toyco Winning Moves Games USA to launch new lines based on Wham-O’s retro toys, including Frisbee, Hula Hoop and Slip ‘N Slide. Set for a spring 2022 rollout, the merch will include apparel, pet products, branded promotional products and crafts/activities.

Wham-O has been actively expanding its IPs and tapping into the growth of outdoor play. Most recently, the company partnered with Jazwares to create a line of branded pet toys, and it also inked a deal in March with Critical Content to produce unscripted competition series Ultimate Slip ‘N Slide.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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