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Huawei adds Azoomee to its tablet

As tablet usage grows among children, Huawei is bundling the VOD's content into its new kids device, which is starting to roll out in 125 markets.
June 16, 2021

Kids VOD platform Azoomee has partnered with Huawei to launch its educational shows and games on the Chinese techco’s new kids tablet.

Huawei is bundling a free one-year subscription for Azoomee into its Huawei MatePad T Kids Edition tablets, which rolled out today in Indonesia and will eventually be available in 125 markets.

Tablets are becoming a key battleground in the kids streaming wars. Young viewers spent 4% more time on tablets per week last year, according to the Dubit Trends: Share of Time 2020 v 2019 report. And research firm Smarty Pants has found that nearly half of six- to 12-year-olds are using tablets daily.

Azoomee is an ad-free subscription service that targets kids ages four and up. It recently acquired Berlin kidcaster Da Vinci Media, and its catalogue now features series such as Do You Know? (75 x 15 minutes)Addison (50 x 11 minutes) from Portfolio Entertainment and Dr. Panda (39 x seven minutes) from 9 Story Distribution International.

In related news, Da Vinci Kids has inked a deal with Telekom Slovenije that will see its content offered on the Slovenian conglomerate’s devices, website and app. This builds on a strategy that has already seen Azoomee partner with smart TV distributor Foxxum in 2019 to launch its content on connected TV sets from Panasonic, Apple TV and Samsung.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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