Amazon Kids+ has partnered with Moonbug Entertainment to produce new kids TV content and games based on the London-based prodco’s brands.
First up in the collaboration will be a non-dialogue series and mobile game stemming from YouTube series Arpo (pictured). Animated in CG, Arpo Robot Babysitter will center around a helpful robot who overcomes obstacles as he babysits preschoolers.
Moonbug acquired the Arpo brand from South Korea’s Toonzip last year. The YouTube series is aimed at three- to seven-year-olds and has a significant audience already, with more than four million subscribers and around 110 million total views per month, according to Moonbug.
Amazon Kids+ has started to invest in new original programming that can be expanded into games and consumer products, rather than just licensing existing content. Its first offering in this new direction is Pocket.watch/Sunlight Entertainment’s Super Spy Ryan, which rolled out in November with a line of toys.
Moonbug has been moving beyond its YouTube roots of late, inking a recent deal with WarnerMedia’s UK preschool net Cartoonito to get its flagship series CoComelon on linear for the first time. And in May, NBCUniversal streamer Peacock picked up a handful of Moonbug’s shows, including Arpo, My Magic Pet Morphle and Blippi.